Das chame grilliere!

At nexum AG i worked for Coop’s big grill-campaign in 2014 again. It was an adaptive Web Design with multiple breakpoints and lots of nice little details and great content for BBQ-Fans! :D Interesting sidefact: In the meantime they renamed it to “grilliere” instead of “grille” because some swiss complained that in swiss-german it was incorrect to say “grille”.

What i liked about this website was being able to implement a atmospheric BBQ-Video onto the campaign’s homepage. It eventually conveyed a lot of mood and helped the website to feel alive to it’s visitors. Also all the tasty food in the video and the hot grill made everyone hungry, which was a nice side-effect.